Director of Marketing and Communications
Patricia oversees marketing and communications initiatives at Rivier University including print collateral, advertising, public relations and crisis communications, and the University website. She has been active in the marketing and communications fields for more than 20 years with an extensive background and a passion for higher education. She has played an integral role in the college transition to university status, branding and identity study and implementation, website redesign, and campus and strategic master planning. Patricia is focused on creative and engaging approaches to promoting an educational institution highlighting exceptional students, alumni and faculty to increase an institution’s profile and reputation. She has taught marketing for several years at the university level and enjoys mentoring and encouraging students to reach their goals and beyond. She has held memberships in the American Marketing Association, the Rindge Chamber of Commerce, the Manchester Rotary Club, Toastmaster’s International, Spiritsong Drummers, Case, and various historic associations. She earned her B.S. in Marketing from New Hampshire College and her M.S. in Business Education from Southern New Hampshire University.
Andrea is an integral member of the marketing team, strengthening and supporting the University brand. She works closely with all University departments to produce high quality and timely communications. Andrea is responsible for the creativity and execution of University material, by effectively communicating and coordinating with the Marketing team to ensure that the visual design communicates the desired message. With more than 20 years experience working in an agency setting, Andrea brings the expertise and attention to detail that is essential to supporting Rivier’s dedication to ‘transforming hearts and minds to serve the world.’
Michelle is an integral part of the marketing and communications team, focusing on new student enrollment marketing and strengthening Rivier’s brand awareness. Her strong background in higher education recruitment communications support Rivier’s ongoing promotional efforts. Having worked in higher education, the public sector, and in various agency settings, Michelle has a wealth of knowledge in advertising, print collateral development, lead generation, email, Web and interactive marketing, radio, TV, and video script writing and production. Michelle shares University news and accomplishments on the Web site, through Rivier’s social media outlets, in Rivier Today, and in the press. In addition to these responsibilities, she writes Admissions communications for potential students and their parents and a variety of pieces for other University departments. Michelle earned her B.S. in Professional Studies/Marketing from Boston University and her M.A. in Professional Writing from New England College.